Module 1
The Invisible Barrier, Why Buyers Feel Unsafe Before They Decide
Recognise when a buyer has stopped evaluating product and started evaluating personal risk, and know what to do next.
3. The Decision Gap
3. The Decision Gap
The gap between a qualified buyer and a committed one is where most technical sales are lost. Four self-paced PDF modules that close it, built from 36 years in real field conditions, not a sales academy.
You will understand exactly why technically strong people fail to close, and what to do differently on your next customer visit. This is 36 years of pattern recognition. You cannot get that anywhere else.
Complete Course, All 4 Modules
£498
Learn at Your Own Pace
Four full PDF teaching modules plus the delegate workbook. Every framework tested on live accounts and real buyers. Work through the material at your own pace, in your own time.
Upon payment confirmation, you will receive all four PDF modules and the delegate workbook, yours to study at your own pace.
Module 1 PDF Preview
The Invisible Barrier, Why Buyers Feel Unsafe Before They Decide
3. The Decision Gap
Module 1: The Invisible Barrier
Before a technical buyer evaluates your product, they evaluate the consequences of getting it wrong. The first job is not to sell harder. It is to recognise when decision-making has shut down, and to know exactly what to do next.
Full PDF unlocks after purchase
Module 1 is released immediately after purchase. All remaining modules are delivered within one business day.
The 4 course modules
Each module is a practical commercial discipline, built from real field experience winning and losing real orders.
Module 2
The Freeze, Why Technical Buyers Stall Even When the Answer Is Obvious
Reframe the proposal around what the buyer is already losing, not only what they might gain. The loss aversion playbook.
Module 3
You Are the Product, Why Trust Matters More Than Specification
Build trust across key accounts before you need the order, the behaviours that earn the benefit of the doubt.
Module 4
Make It Easy to Say Yes, Reducing Friction at the Decision Point
Map and remove the friction points that make qualified buyers delay, defer, or disappear near the decision.
About Andrew Sykes MCGI
Andrew Sykes MCGI has 36 years of experience in technical sales, sealing engineering, and commercial leadership. He is the founder of Acumen Seals and Pumps Limited. Everything in this course comes from real field experience, not from a business school or a consulting firm.
Stop losing deals you should be winning. Close The Decision Gap.
Common questions
A few things people ask before deciding whether this course is right for them.